With our upcoming FREE class on “Social Media: How to Build Your Own Facebook Fan Page with Custom Tabs” in Euless/Ft Worth, TX, on Tuesday, September 28, 2010, I have just finished a five-part blog series on Business Facebook Fan Page tips. See yesterday’s tip here: “How to Install a Static FBML Tab on Your Facebook Fan Page (Tip #5).”
Today I want to take a break before we dive into some very serious FBML coding tricks, coming up in future blog posts, and talk about 25 Tips for making a great Facebook Fan Page (and oh yea, gathering more followers). After all, there is no use in having a fantastic Fan Page if you have no fans. Well, that isn’t totally true but that’s a topic for another day. So here we go…
1) Have Outstanding Content. This seems so obvious, but it is a point I always have to remind clients. Fans follow great content. Much like a writing a book, blog or website, the information must be good.
2) Stay on Topic 90% of the Time. If your Fan Page is about parenting, the content should deal with parenting. Then again, I should not get parenting advice from my local restaurant’s Fan Page either. See the point?
3) Update the Wall Post at Least Daily. Your fans are connected to you in ways that a website and other market can’t be. You have access to their personal Facebook Wall. Top-of-mind marketing requires that you don’t just connect with me, then never post.
4) Don’t Update the Wall More than Three Times a Day. If not updating frequently is bad, too much updates are worse. Unless you are providing real-time current news, Facebook isn’t Twitter. Don’t over talk. My personal recommendation and business experience is that you should update your Wall once or twice a day, spaced out accordingly.
5) Post More than Words on your Wall. You have this great tool that takes pictures, video, and links of every kind. Make use of it. We don’t just want to read about your products and services we want to hear and see them as well.
6) Tell me Something on Your Wall I cannot Find Anywhere Else. What’s the point of becoming a Fan of your Facebook Fan page if you don’t offer me something I cannot find on your website? Be different, keep my attention.
7) Offer a Discount Code, Coupon, or Special that is unique to your Facebook Fans. A subset of the above tip, make your fans special and give them something special.
8) Have a Facebook Fan Page link from your Website. Practice cross-marketing by asking your website followers to “Like” your Fan Page and link to it.
9) Have a “Welcome” tab (created with a Static FBML) on your Facebook Fan Page. Don’t just go with the boring default Fan Page, jazz it up some.
10) Have the “Welcome” tab be the default tab on your Facebook Fan page. You need to have a default tab that tells your prospective fans to do something. By the way, the first thing they should do is “Like” your page.
11) Have your Sidebar Logo Picture Remind your Potential Fans to “Like” your page. Regardless of how people find your page or on which tab they interact with on your Fan Page, there should always be something (in this case the sidebar) that reminds them to “Like” your page.
12) Add Your Facebook Fan Page to your eMail Signature with a Link. You send and respond to tons of email. Make sure your signature is reminding everyone to join and be a part of your Facebook Fan Page.
This list is a great start, in a few days I’ll finish it out with some more advanced ideas you may not have thought of. What would you add?