With more than 3 billion videos viewed each day on YouTube, its no wonder why businesses are creating and uploading videos about their products and services. YouTube is a staple social media product for our clients. Perhaps the most frequent question we get asked at FunCitySocialMedia about this subject is: How do you get all the recommended videos to always be your company’s (see below)?
Before I explain how to do this, we need to discuss why this is important. Let’s say you are in the garage door business and you are generating leads and content through YouTube. You do not want potential clients going to a competitor’s video. Since YouTube is owned by Google, you need to understand how Google/YouTube group and associate similar videos. They perform groupings from titles, descriptions, and tags associated with each and every video. With that said, let’s dive into the three ways you should title, describe, and tag your newly uploaded videos.
1. The Title Must Mention Your Company First. Looking closely at the videos on FunCitySocialMedia’s YouTube channel you will find that each of the first 18 characters in the title ALWAYS start with FunCitySocialMedia. If I was making a video about nails, I would title it… “FunCitySocialMedia talks about Nails.” To form a grouping, you must always begin each video with the same name or company.
2. Description Also Starts with Your Company and Name.The description section is your normal English complete sentences on what your video is about. Just like the Title section, you must mention your company and your name within the first few words of the blurb. “Fred Campos, Chief of Marketing at FunCitySocialMedia, talks about the value and quality of 3″ nails.”
3. Tags Start with Your Company and Name too. Tags are the list of single words or phrases, comma delimited in a list. FunCitySocialMedia, Fred Campos, nails, types of nails, building with nails.
A final tip to association videos: Add the address or location of your business. These four techniques combined take only a few minutes when you upload a new video. Therefore they are necessary to consider when to make associated videos always yours!
What are your tips for YouTube? How do you categorize your YouTube video?