Facebook is finally rolling out Timeline for Business fan pages. By now all of your fan pages have converted to the new March 30th format. Facebook changes are always difficult to accept, but offer some great features and opportunities that need exploring. This is part two of a seven part series entitled “7 Cool Features of a Facebook Business Timeline.” If you missed the first part you can catch up here, “Highlighting a Post”.
The new timeline has introduced a new way to pin a post that will allow it to stay on top and prevent it from scrolling down your Wall with the other pictures, videos and comments. For those businesses with lots of Wall traffic, or desire to highlight a particular item, this feature is for you. To begin you must have a post, image or video already on your timeline Wall. Scroll through your timeline to find that event you wish to keep or push to the top.
Place your mouse to the top right of the post and click the “Edit or Remove” pencil icon you see above.
Next you will select “Pin to the Top” which will move your post, event, image or video to the top of your Business Fan page. It will be highlighted with a small little orange ribbon on the top right and will stay as the first item any visitor or fan sees (see below).
Unlike the highlight feature in the previous post, you are only allowed to “Pin” one post to the top at a time. It will stay on top for seven days or until you “un-Pin” the post. To “un-Pin” you repeat the process by editing the post and select “Unpin from Top” (see below). The post will return to it’s original location on the timeline.
Some great examples of this feature: highlighting an updated blog post, an upcoming contest, a must attend meeting, a poll, a survey, or time sensitive events on your Facebook Wall.
How are you using pin a post? What is your favorite new timeline feature?
Fred Campos is Chief of Marketing at FunCitySocialMedia.com. Like this post? Make sure you subscribe to our blog!
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{ 1 comment… read it below or add one }
Thanks for this very helpful series of posts, I have been trying to figure out where the “pin” feature is and now I know. This is actually a stronger feature for me (stronger than highlight) so the image stays at the very top of the stream. I don’t see a way to highlight AND pin which would be my preference, but pin wins over highlight. I use this on the First Daffodils Facebook page now (just started with my most recent post).