Last week we kicked off a new series, in honor of the 2012 Olympic games titled, “My Five Favorite Social Media Tools and How to use Them.” Today we will focus on some advanced elements overlooked in a basic web Twitter Search.
Who Buys My Stuff, Who Uses My Services?
Before you get into the details of the Twitter Search, you need to analysis who are right people for you to follow as you don’t want to follow just anybody. You want to follow those specific people who would use your products and services. You need to prioritize the key words to find and profile potential clients. Where do they live in relation to your store? What do they talk about right before they make a buying decision? What other elements would they be talking about if they were interested in buying your products?
As an example, in a campaign to sell my social media workbook, I would be looking for small businesses, probably in my area of the country, say… Dallas/Fort Worth. These business owners are probably members of the local chamber of commerce or small business administration. So to test market my ideas of who to follow, I would use the browser based Twitter search to perform some pre-analysis of key word hits. I would be looking for large numbers of followers to increase my chances of selling a workbook appropriately.
Simple Twitter Search
An Overview of Twitter Search.
The search engine for Twitter can be found under search.twitter.com. You will see a screen above from which I typed “small business owner hurst texas.” A better way to do this search is to use the advanced search (by clicking the “advanced search”) which will take you to a screen below. On this screen, I typed “small business owner” in area A. Typed “Hurst, TX” in area B, and “15” miles in area C.
Advanced Twitter Search
With this drilled down result set, I quickly found the right audience for my business. This browser search is free and can be performed weekly to add the right kind of people into your campaign allowing you to market effectively with social media. Tomorrow, I’ll talk more on filling your feeds with client appropriate news and on Wednesday I’ll show you a program that automates this process for you. Stay tuned!
How have you used Twitter Search? What are some ways of searching that have been successful for your campaign?