Last week I continued a new series, in honor of the 2012 Olympic games titled, “My Five Favorite Social Media Tools and How to use Them.” Today I will volley serve up educational content and recommend setting up auto-respond direct messages for your new followers. You can accomplish these tasks through a great tool called, SocialOomph.
I discussed in Part 3 of this series (Google Alerts & BufferApp), the importance of adding real-time news feed that appeals to your potential clients or customers. Today we need add to that campaign by creating and uploading masses of rotating educational sound bites to populate our feeds in social media. In creating feeds you need to remember the 90/10 rule in writing an appropriate balance of education and call-to-action posts. SocialOomph, in their paid version, supports campaign uploads of 100 pieces of data into their queuing system. Queues can then be set to rotate and drip feed into multiple campaigns including Twitter, personal Facebook, Facebook Fan pages, LinkedIn, blogs, StatusNet, Plurk, and OnlyWire. Furthermore, queues can work together for many different accounts and can be set from every 20 minutes to once a year in advance.
SocialOomph’s Queue Edit Screen
Next, after you have your educational tweets loaded into a queue, we need to establish a nice auto welcome message for all your new followers. Using the “Edit/Automate” My Twitter Account function, you can turn on an auto-welcome message. This message will go out any time a new follower begins following you. I don’t advise conducting any sells call-to-action, but rather suggest an brief introduction of your products, services, or link to your website.
SocialOomph’s Twitter Edit Auto-Message Screen
As you can see there are hundreds of little tools inside of SocialOomph to help you minimize your time on your business social media feeds. Explore and see why I think this is a gold medal winner!
What features of SocialOomph do you use? What suggestions do you have for your introduction direct message? What other tools do you use to automate content?
Fred Campos is Chief of Marketing at FunCitySocialMedia.com. Like this post? Make sure you subscribe to his blog, book him to teach or speak, buy his “Social Media Success in 31 Days” or attend his latest social media classes.